Our business model, in public.

Business model canvas

• 01

  Customer Segments

  • Primary: Small local contractor businesses (1–10 person crews) across home-services trades. The platform is vertical-agnostic — verticals are spun up as data, not code.
  • Secondary: Their customers — homeowners + small commercial property managers in metro areas.
  • Tertiary (long-tail): Marketing agencies that want to spin up vetted directories in client niches without building from scratch.
• 02

  Value Propositions

  • For contractors: “Verified-pro badge + qualified leads + a free CRM-lite to manage them — without the bidding-war race-to-the-bottom of Thumbtack/Angi.”
  • For customers: “Verified locals only. Vetted license + insurance. Up to 3 pros, never 17. Real reviews. A platform that backs you if it goes sideways.”
  • For agencies: “One codebase, multiple verticals. Brand it, configure the lead form in Sanity, ship a directory in days, not months.”
• 03

  Channels

  • SEO: programmatic per-industry × per-city pages (Stage 6+)
  • Direct outreach to contractors via Dinko’s network (Stage 1)
  • Customer referrals (Stage 5+ once reviews exist)
  • Paid: Google Local Service Ads + targeted Meta for high-intent searches (post-revenue)
  • Trade-association partnerships (Stage 6+)
• 04

  Customer Relationships

  • Self-service signup for contractors (live)
  • White-glove onboarding for the first cohort — Dinko personally (Stage 1–10)
  • Email + portal for ongoing support (Stage 4 live)
  • Public roadmap (live) + spec docs as a relationship-trust tool
  • Community: future Slack/Discord for verified pros (Stage 8+)
• 05

  Revenue Streams

  • Contractor subscription tier ($49/mo placeholder — to validate) with a 30-day free trial
  • Per-qualified-lead overage above included monthly cap
  • Featured-placement upgrades on industry hub pages (Stage 7+)
  • White-label / agency tier — recurring revenue per vertical spun up (Stage 10+)
  • Take rate on platform-mediated bookings (long-tail, Stage 9+)
• 06

  Key Resources

  • The codebase — this product, single platform, configurable per vertical
  • Sanity content templates (industry, page, article, testimonial, FAQ schemas — already live)
  • Vetting process (license check + insurance review)
  • Brand trust + accumulated reviews (compounds with time)
  • Dinko’s design + business operator skills (founder cost)
• 07

  Key Activities

  • Vetting new contractors (license + insurance verification, currently manual)
  • Lead-quality QA + spam filtering
  • SEO content production per vertical (programmatic + editorial)
  • Customer support — both sides
  • Software development (the rest of the roadmap)
• 08

  Key Partnerships

  • State licensing boards (FL DBPR, etc.) for license verification — public APIs
  • Insurance underwriter (future, for refund-pool backstop)
  • Infrastructure: Vercel / Neon / Sanity / Resend / Stripe / Cloudflare
  • Local trade associations (future)
  • Google (Maps + Search Console)
• 09

  Cost Structure

  • Infra: Vercel + Neon + Sanity + Resend (variable, scales with traffic)
  • Vetting: $20–50 per contractor (license check + manual insurance review)
  • Refund pool (capped per-incident, future)
  • Marketing: SEO content production + targeted ads
  • Founder time (opportunity cost, the largest line item until revenue lands)